An approach to on-line business communication, why our clients are successful on Internet
Leo Maris & Richard van Barneveld
We use examples of actual Internet-sites and other uses of
Internet to illustrate a number of factors that to our experience,
are essential for the success of an investment in Internet for
business communication.
We discovered these factors by designing and evaluating
information for Internet (Maris) and in practice as Internet
Provider (CyberConsult), and we will (try to) show that they all
can be seen as the application of a single approach of marketing
services. We will discuss how to get the intended users to Internet
and the essentials of avoiding disappointment. We will group
these factors and derive a number of useful distinctions that can
be applied by companies and service providers in setting the aims
for Internet presence.
Our conclusion can be summarised as the requirement that
internet publishing / internet presence must be an integral part of
the entire marketing plan, but that this implies more than usually
is thought.